{"product_id":"1973-loris-azzaro-couture-black-fully-sequin-cut-out-hourglass-mermaid-gown","title":"1973 Loris Azzaro Couture Black Fully Sequin Cut-Out Hourglass Mermaid Gown","description":"\u003ch6\u003eID: 0319262\u003c\/h6\u003e\n\u003ch6\u003eSize: small\u003c\/h6\u003e\n\u003ch6\u003eCondition: excellent\u003cbr\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cdiv\u003e\n\u003cp\u003eThis ultra chic and absolutely mesmerizing Loris Azzaro couture black sequin hourglass mermaid gown dates to his spring\/summer 1973 collection. Loris Azzaro founded his Paris maison in the late 1960s and quickly became synonymous with seductive eveningwear that celebrated the female form. His designs were known for daring cut-outs, fluid silhouettes, and lavish embellishment—garments that shimmered under nightclub lights and photographed beautifully on the red carpet. Worn by icons such as Tina Turner, Sophia Loren, and Raquel Welch, Azzaro’s work helped define the glamorous, body-conscious style of the 1970s.\u003c\/p\u003e\n\u003cp\u003eDocumented examples from this early period are extraordinarily difficult to find, which made discovering this exact design in a 1973 issue of Jour de France magazine particularly thrilling. The gown is executed in a sheer black silk mesh entirely covered in glossy black sequins. This creates a liquid surface that catches the light with every movement. Cut into a sculpted hourglass silhouette, the dress traces the waist and hips before flowing downward into a softly flared mermaid hemline. The bodice is where Azzaro’s signature sensuality comes fully into focus. The sleeveless design frames the shoulders, and a dramatic oval cut-out opens at the front of the bust. It's a bold focal point that contrasts beautifully against the dense field of sequins. From this opening, two straps rise upward to form a halter-style neckline that fastens at the nape of the neck. When you turn, the effect becomes even more captivating: the back plunges into a sweeping open curve that reveals the entire back. The lines feel intentional and fluid, balancing exposure with elegance in a way only Azzaro mastered. Pieces like this rarely surface, particularly with period documentation tying them directly to the collection in which they debuted. Just as captivating today, this archival Loris Azzaro couture gown would make an epic red carpet moment; its shimmering surface and unique cut would command every eye in the room.\u003c\/p\u003e\n\u003cdiv\u003eMeasurements\u003c\/div\u003e\n\u003cdiv\u003e(varies a bit due to stretch)\u003c\/div\u003e\n\u003cdiv\u003eBust: 32-34 inches\u003c\/div\u003e\n\u003cdiv\u003eWaist: 24-26 inches\u003c\/div\u003e\n\u003cdiv\u003eHips: best up to 36 inches\u003c\/div\u003e\n\u003cdiv\u003eTotal Length: 58 inches\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis documented Loris Azzaro couture fully sequined campaign gown is in beautiful condition with no stains, rips or discoloration. The dress closes with a hidden back zipper and neck hooks. A truly spectacular look and an investment piece that will continue to increase in value.\u003c\/div\u003e","brand":"Timeless Vixen","offers":[{"title":"Default Title","offer_id":51205946081584,"sku":null,"price":7500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1733\/1504\/files\/White_27928201-756d-4956-bacc-5e1791a1c630.jpg?v=1773946419","url":"https:\/\/timelessvixen.com\/products\/1973-loris-azzaro-couture-black-fully-sequin-cut-out-hourglass-mermaid-gown","provider":"Timeless Vixen","version":"1.0","type":"link"}